Political Branding in Cities - The Decline of Machine Politics in Bogota, Naples, and Chicago

This book examines how cities suffering from poor government made a transition to brand politics to break a cycle of inertia.

List of contents

1. Brands as a solution to the mobilization dilemma; 2. Catalysts of machine demise; 3. Political campaigning in the wake of the machine; 4. Changing public minds; 5. Brands and megaprojects; 6. Elusive representation; 7. Brand politics in global context.

About the author

Eleonora Pasotti is currently Assistant Professor of Politics at the University of California, Santa Cruz. She holds a B.Sc. in economics and a master's degree in philosophy of the social sciences from the London School of Economics and Political Science, and a Ph.D. in political science from Columbia University, New York. Her research explores the dynamics of preference formation, explored through an analysis of the transformation of patronage politics.

Summary

Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.

Product details

• Authors: Eleonora Pasotti, Eleonora (University of California Pasotti, Pasotti Eleonora
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 31.10.2017
• EAN: 9781108438612
• ISBN: 978-1-108-43861-2
• No. of pages: 303
• Series: Cambridge Studies in Comparative Politics; Cambridge Studies in Comparati; Cambridge Studies in Comparative Politics
• Subjects: Social sciences, law, business > Political science > Political science and political education; POLITICAL SCIENCE / General, Political structure & processes, Political Economy, Comparative Politics, Political structure and processes, Brands and branding