Description
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Product details
| Authors | Adolf E. Luger, Dieter Pflaum |
| Publisher | Hanser Wirtschaft |
| Languages | German |
| Product format | Paperback / Softback |
| Released | 01.01.1996 |
| EAN | 9783446171268 |
| ISBN | 978-3-446-17126-8 |
| No. of pages | 380 |
| Weight | 580 g |
| Illustrations | 67 Beispielen |
| Series |
Studienbücher der Wirtschaft |
| Subject |
Social sciences, law, business
> Business
> Advertising, marketing
|
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