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Informationen zum Autor David Grayson Zusammenfassung This book aims to provide a roadmap both for business students – the leaders of tomorrow – and for existing and engaged leaders who need support, coaching and counselling to address the challenges of the sustainability agenda. Inhaltsverzeichnis Foreword Nigel Doughty (1957–2012) Introduction: The business of business is sustainable business Professor Frank Horwitz, Director, Cranfield School of Management 1. Overview of embedding corporate sustainability David Grayson, Director of the Doughty Centre for Corporate Responsibility and Professor of Corporate Responsibility 2. Embedding corporate sustainability as a knowledge-creation journey Dr Patrick Reinmoeller, Professor of Strategic Management 3. Philosopher, poet, trickster: New role models for corporately responsible leaders Dr Donna Ladkin, Professor of Leadership and Ethics 4. Embedding the governance of responsibility in the business of the board Andrew Kakabadse, Professor of International Management DevelopmentDavid Grayson, Professor of Corporate Responsibility 5. Strategic business performance for sustainability Dr Mike Bourne, Professor of Business PerformancePippa Bourne Regional Director, Institute of Chartered Accountants in England and WalesDr David Ferguson, Visiting Fellow, Doughty Centre for Corporate Responsibility 6. Sustainability and new product development Dr Keith Goffin, Professor of Innovation and New Product Development 7. Issues in sustainable marketing Dr Lynette Ryals, Professor of Strategic Sales and Account Management and Director of the Demand Chain Management CommunityDr Paul BainesDr Radu DimitriuProf. Simon KnoxDr Emma MacdonaldDr Javier Marcos-Cuevas 8. Implementing sustainable marketing Dr Lynette Ryals, Professor of Strategic Sales and Account Management, and Director of the Demand Chain Management CommunityDr Shahpar AbdollahiDr Stan MaklanProf. Hugh Wilson 9. Towards more sustainable supply chain management Mike Bernon, Senior Lecturer in Supply Chain ManagementDr Carlos MenaDr Andrew PalmerDr Alan SmartDr Heather SkipworthSimon Templar 10. Enabling the change: Corporate sustainability and employee engagement Dr David Ferguson, Visiting Fellow, Doughty Centre for Corporate ResponsibilityDr Martin Clarke, Programmes and Business Director, Centre for General Management Development 11. Sense and sustainability Sharon Jackson, Associate at the Centre for Customised Executive Development 12. Telling it like it is: Reporting sustainability performance Dr Ruth Bender, Reader in Corporate Financial Strategy Appendix: How Cranfield School of Management is embedding corporate sustainability in its own work ...
