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For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.
List of contents
Ways In to the Text Who are Amos Tversky and Daniel Kahneman? What does Judgment underUncertainty Say? Why does Judgment underUncertainty Matter? Section 1: Influences Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3: Impact Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited
About the author
Dr Camille Morvan is a psychologist, researcher and founder of the psychological human resources company Goshaba. She has taught at Sciences Politiques in Paris and at Harvard University, as well as working at the Ecole normale supérieure.
Dr Bill Jenkins holds a PhD in psychology from the University of Michigan. He is currently co-chair of the Department of Psychology at Mercer University.
Summary
For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.
