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Zusatztext All ten chapters systematically outline and further develop the adopted theoretical framework as well as reveal new and highly relevant findings ... An essential read for scholars interested in exploring the functions of hashtags in social media communication in general. Informationen zum Autor Michele Zappavigna is Associate Professor in the School of the Arts & Media at the University of New South Wales, Australia. How do social media metadata features like hashtags (#) support processes of ‘ambient affiliation’? This book undertakes a social semiotic analysis to explore this question, through enacting particular communicative functions on various social media platforms. Zusammenfassung Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna’s 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course. Inhaltsverzeichnis 1. Introduction2. Hashtags as a semiotic technology3. The ideational and interpersonal functions of hashtags4. #WhinyLittleBitch: Evaluative metacommentary5. #SpicerFacts: The quoted voice and intersubjectivity6. #YouAreFakeNews: Construing values7. Ambient affiliation: Sharing social bonds by negotiating and communing around couplings8. #AlternativeFacts: Censuring and mocking the quoted voice9. #TinyTrump: Intermodal coupling and visual hashtag memes10. ConclusionCast of charactersHashtag glossaryBibliographyIndex...
