Clara Bardin, Elsa Bardin, Luc Bardin - The Enduring Strategic Brand - How Brand-Led Organisations Over-Perform Sustainably

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Fr. 35.50

Clara Bardin, Elsa Bardin, Luc Bardin

The Enduring Strategic Brand - How Brand-Led Organisations Over-Perform Sustainably

English · Hardback

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Description

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Author Luc Bardin investigates precisely what it takes to build and grow a Strategic Brand - and provides an effective system of 13 vital Brand imperatives that empower the enterprise to outperform competitors and sustainably deliver the best shareholder returns.

Summary

Author Luc Bardin investigates precisely what it takes to build and grow a Strategic Brand - and provides an effective system of 13 vital Brand imperatives that empower the enterprise to outperform competitors and sustainably deliver the best shareholder returns.

Product details

Authors Clara Bardin, Elsa Bardin, Luc Bardin
Publisher Urbane Publications
 
Languages English
Product format Hardback
Released 30.06.2017
 
EAN 9781911583493
ISBN 978-1-911583-49-3
No. of pages 512
Dimensions 241 mm x 165 mm x 35 mm
Weight 994 g
Illustrations Full colour photos and illustrations; 100 Illustrations, unspecified
Subject Social sciences, law, business > Business > Management

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