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Zusatztext An invaluable resource for educators discussing globalization and global strategies. In terms of scope, it covers international business and international management strategies. Many of the frameworks included in the book are comprehensive enough to apply in almost any industry and any situation. The chapters also include a lot of rich and thought-provoking data, and educators will appreciate the discussion of contemporary cases. Informationen zum Autor Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy. A French national, he has held visiting professorships in various universities in Singapore, at the China European Business School in Beijing and Shanghai, at the University of Texas in Dallas, at Curtin University in Perth, and at Thunderbird University in Glendale Arizona. Klappentext Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from. This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business. Vorwort The 4th edition of Lasserre’s core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. Zusammenfassung Thoroughly revised and updated, this fourth edition of Lasserre’s popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.New to this Edition:- New and expanded coverage of BRICs, born global firms, Corporate Social Responsibility and the underground economy- More on e-business and the internet in global business- A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text- Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example Inhaltsverzeichnis PART I: GLOBAL CONTEXTS1. Globalization of Markets and Competition2. The Emerging Global Environment3. Globalization, Societies and Cultures4. Globalization, Sustainable Development and Social ResponsibilityPART II: GLOBAL STRATEGIES5. Designing a Global Strategy6. Assessing Countries' Attractiveness7. Entry Strategies8. Global St...
