Business Intelligence: A Managerial Approach, Global Edition

For courses on Business Intelligence or Decision Support Systems.

A managerial approach to understanding business intelligence systems.

To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

List of contents

Chapter 1   An Overview of Business Intelligence, Analytics, and Data Science  
Chapter 2   Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization 
Chapter 3   Descriptive Analytics II: Business Intelligence and Data Warehousing  
Chapter 4   Predictive Analytics I: Data Mining Process, Methods, and Algorithms   
Chapter 5   Predictive Analytics II: Text, Web, and Social Media
Chapter 6   Prescriptive Analytics: Optimization and Simulation
Chapter 7   Big Data Concepts and Tools   
Chapter 8   Future Trends, Privacy and Managerial Considerations in Analytics

Summary

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

Product details

• Authors: Dursun Delen, David King, Ramesh Sharda, Efraim Turban
• Publisher: Pearson Education
• Languages: English
• Product format: Paperback / Softback
• Released: 31.03.2018
• EAN: 9781292220543
• ISBN: 978-1-292-22054-3
• No. of pages: 512
• Dimensions: 205 mm x 254 mm x 19 mm
• Weight: 880 g
• Series: Pearson; Pearson
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > IT; Social sciences, law, business > Business > General, dictionaries