Presentation Advantage - How to Inform and Persuade Any Audience

"The average attention span of an adult is eight seconds-eight seconds! That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You're competing with a slew of activities demanding their attention-email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule. How do you get a message across in a world like that? The inability to powerfully inform and persuade in the midst of unprecedented distractions is one of the greatest hidden and pervasive costs of the twenty-first century workplace. You need to connect to what matters to your audience and hold that connection. Learn to connect with your audience, and you'll stop having wasted time, unproductive meetings, and lost opportunities-you'll have the Presentation Advantage. In Presentation Advantage, FranklinCovey outlines its "Connect Model," the mental model that allows you to connect with the message, yourself, and the audience during any presentation. Your audience's distractions will no longer override what you have to say. Learn to connect by: Structuring strategically relevant and purpose-driven messages Answering the "so what?" question Understanding how our brains best synthesize and remember key information Using visuals such as PowerPoint to inspire instead of torture your audience Aligning your message, body language, and tone of voice for a powerful delivery Whether to one person or one hundred, effective presenting is today's top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage, you can deliver dynamic, compelling, and truly effective presentations every time"--

About the author

Kory Kogon is the Global Practice Leader for Productivity, focusing her research and content development around time and project management, and communication skills.

Before joining FranklinCovey, Kory spent more than six years as the Executive Vice President of Worldwide Operations for AlphaGraphics, Inc. She was responsible for the teams helping franchisees start up their business, develop staff, and reach profitability in a highly competitive, commodity-driven industry. She also led the implementation of ISO 9000, supervised the move of the corporate headquarters from Tucson to Salt Lake City, and managed the installation of the first company-wide global learning system. In 2005, Utah Magazine honored Kory as one of the "Top 30 Business Women to Watch" in Utah.

Summary

The average attention span of an adult is eight seconds—eight seconds!

That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You're competing with a slew of activities demanding their attention—email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule.

How do you get a message across in a world like that?

The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the twenty-first-century workplace. Learn to connect with your audience, and you'll stop having unproductive meetings and wasted time.

In Presentation Advantage, FranklinCovey outlines its "Connect Model," the mental model that allows you to connect with the message, yourself, and the audience during any presentation by:

Structuring relevant and purpose-driven messages
Understanding how our brains best synthesize and remember key information
Using visuals such as PowerPoint to inspire instead of torture your audience
Aligning your message, body language, and tone of voice for a powerful delivery

Whether to one person or one hundred, effective presenting is today's top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage, you can deliver dynamic, compelling, and truly effective presentations every time.

Additional text

"FranklinCovey's Presentation Advantage gives you the tools to be a masterful and confident presenter and helps you to gain that competitive advantage in persuading your audiences to listen and take action."
—Regina R. Testa, VP, Marketing, US GCO, Xerox Corporation

"This is a must-read for all managerial and executive level team members...no, for anybody who wants to be heard!"
—Paul Schwartz, President and CEO, ThermoLift, Inc., and serial entrepreneur

"Anyone looking to truly connect with an audience will treasure this book because it provides an easy, pragmatic process to become an effective communicator, an essential skill for any professional."
—Colleen Dockendorf, Vice President of Human Resources, Ryan Companies US, Inc.

"FranklinCovey's Presentation Advantage is a well-organized, comprehensive guide that steps you through the process of creating and delivering a highly effective presentation. It's a necessary and fundamental read for anyone who is involved in the presentation process."
—Michael E. Fox, President, Dainippon Screen USA

"Whether you are a first-time presenter or an experienced speaker, this excellent book offers an engaging and helpful approach to improving your communication skills. . . . Reading this book was fun and confidence-building."
—Judith G. Regensteiner, Ph.D., Director of the Center for Women's Health Research, University of Colorado School of Medicine

"As business leaders, we want to persuade others to real action, we want to lead our audiences to do things differently and we know we need to do that in a short amount of time…this book is a must read for anyone hoping to do just that."
—Ken Ingram, SCREEN GP Americas, LLC, VP Sales and Marketing–Americas

"The key to any good message is the messenger. Without a skillful presenter, an important or powerful message will never be heard. This book can change that. . . . Presentation Advantage is the book that can teach you to make powerful messages that motivate others to change, which is no easy task."
—Erica Neubert Campbell, Head of Behavior Change, Foreign and Commonwealth Office

"The book not only provides very practical information but it is truly a ‘fun' read as well. I can't wait to share Presentation Advantage with my clients!"
—Gary Takacs, President and CEO, Takacs Learning Center

"FranklinCovey's Presentation Advantage shares proven methods for balancing the development, design, and delivery of effective presentations. In today's business culture where storytelling and visual images are paramount for audience engagement, this program excels at teaching the significance of mastering both the style and technique of impactful presentations."
—Jennifer Day, Sr. Manager of Sales, Training, & Development, Georgia-Pacific Professional

"Complete with practical examples, a logical methodology, useful preparation tools, wit and humor, and all the wisdom of the late Dr. Covey's writings, Presentation Advantage is essential reading for everyone making presentations today...that is, everyone!"
—Craig Escamilla, Management Instructor, Lamar University College of Business

"From a personal perspective, I wish this book had been written twenty years ago.…my poor audiences must have been horrified. From an HR perspective, mastering these skills gives you a competitive advantage and will accelerate your career."
—Denise D. Gromley, Human Resource Director, Diamond Drugs, Inc.

"By demonstrating real-world examples of successful presentations, Presentation Advantage has brought my teaching to a whole new level."
—Professor Jason W. Hayes, J.D., Doane College

Product details

• Authors: Breck England, England Breck, Kory Kogon, Kogon Kory, Julie Schmidt, Schmidt Julie
• Publisher: Benbella Books
• Languages: English
• Product format: Paperback / Softback
• Released: 15.09.2015
• EAN: 9781941631218
• ISBN: 978-1-941631-21-8
• No. of pages: 208
• Dimensions: 141 mm x 210 mm x 16 mm
• Subjects: Social sciences, law, business > Business > Economics; BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Sales & Selling / General, Business communication & presentation, Management & management techniques, Sales & marketing, Sales and marketing, Business communication and presentation, Management and management techniques