Fr. 91.00

Data-Driven Problem-Solving in International Business Communication - Examining the Use of Bilingual Web-Based Tools for Text Production with Advanced English as a Foreign Language Professionals

English, German · Hardback

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Description

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This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.

List of contents

Foreign Language Learning - Business Professionals - Written Problem-solving - Text Production - Data-Driven Learning - Corpus-Based Online Tools - Business English - English as a Foreign Language - International Business - Bilingual Text Search Engine - Online Dictionaries - Empirical Study

About the author










Alexander Zielonka had been working in international corporate management and controlling. He finished his doctorate at the University of Mainz and is working as an Assistant and Substitute Professor at the University of¿Applied Sciences Mainz and Darmstadt.

Product details

Authors Alexander Zielonka, Alexander M. Zielonka
Publisher Peter Lang
 
Languages English, German
Product format Hardback
Released 31.07.2017
 
EAN 9783631674451
ISBN 978-3-631-67445-1
No. of pages 254
Dimensions 148 mm x 23 mm x 210 mm
Weight 470 g
Illustrations 186 Abb.
Series Konzepte des Lehrens und Lernens
Konzepte des Lehrens und Lernens
Subject Social sciences, law, business > Business > Miscellaneous

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