Fr. 179.00

Jennings Bryant, Dolf Zillmann

Media Effects - Advances in Theory and Research

English · Hardback

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Description

Summary

This work covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.

Product details

Assisted by	Jennings Bryant (Editor), Dolf Zillmann (Editor)
Publisher	Lawrence Erlbaum Associates Inc

Languages	English
Product format	Hardback
Released	01.01.2002

No. of pages	648
Weight	1028 g
Illustrations	Illustrations
Series	Communication Communication
Subject	Social sciences, law, business > Media, communication > Media science

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