Marketing and the Library

List of contents

Contents
Introduction

• Megatrend Marketing: Creating the Library’s Future
• Library Market Segmentation: An Effective Approach for Meeting Client Needs
• The ABCs of Implementing Library Marketing
• Distribution of the Library’s Product: The Need for Innovation
• Marketing Myopia
• Reference Notes Included

About the author

Gary Ford (Kogod College Of Business Adm, Washington, DC, USA)

Summary

The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.

Product details

• Authors: Gary Ford, Gary (Carnegie-Mellon University) Ford, Gary (Kogod College Of Business Adm Ford, Ford Gary
• Assisted by: Gary T. Ford (Editor)
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Released: 31.12.2021
• EAN: 9780866563079
• ISBN: 978-0-86656-307-9
• No. of pages: 88
• Weight: 317 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Economics, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Library, archive and information management, Library, Archive & Information Management