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Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer a wide range of pertinent questions and pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.
List of contents
Editorial: More than Island Tourism; Review Essay: Navigating a World of Islands; I: Mediterranean Sea; 1: Patterns of Transportation for Tourists and Residents in the Aegean Archipelago, Greece; 2: The Malta-Gozo-Comino Story; 3: Tourism Relationships between Sardinia and its Islands; II: Atlantic Ocean; 4: Contrived Complementarity; 5: Cape Verde 2.0; 6: A Tale of Two Guernseys; 7: Remote yet Close; 8: Navigating the Caribbean Archipelago; 9: The Bahamas; III: Pacific Ocean; 10: Competing Islands? The Mamanuca and Yasawa Islands, Fiji; 11: Travel Dynamics in the Hawaiian Archipelago, USA; IV: Indian Ocean; 12: The Potential of Tourist Zones in the Maldives; 13: Travelling the Mascarenes; Conclusion: Archipelagic Tourism
About the author
Godfrey Baldacchino is Professor of Sociology at the University of Malta, Malta; Island Studies Teaching Fellow and outgoing Canada Research Chair (Island Studies) at the University of Prince Edward Island, Charlottetown, Canada; and Visiting Professor of Island Tourism at the Università di Corsica Pasquale Paoli, France.
Summary
Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.
Additional text
"The book gives an excellent overview of tourism in archipelagic contexts across various parts of the world, making useful rapprochements as well as drawing on differences to explain development challenges in island spaces. As the chapters collectively address many interconnected facets of island development that go beyond tourism, the edited volume will be of great interest to "islophiliacs" in a variety of disciplines." - Hélène B. Ducros, University of North Carolina, USA
