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Diacritic in dacwa appears as a superscript C in title.
List of contents
Introduction Part I 1. Unpacking the Brotherhood brand 2. The undisputed leader 3. Networks and opportunities 4. Voice of the Brotherhood Part II 5. Branding the movement (1928–1938) 6. Bargaining politics (1938–1948) 7. Fragmentation atage (1949–1971) Part III 8. Resuscitating the brand (1971–1995) 9. Soul-searching stage (1996–2010) 10. The last bargain (2011–2013) Conclusion
About the author
Noha Mellor is Professor of Media at the University of Bedfordshire, UK, and Adjunct Professor of Middle Eastern Studies at Stockholm University, Sweden. She’s the author of several volumes about Arab media and culture.
Summary
This book offers a fresh look into the communication strategy of the Egyptian Muslim Brotherhood, focusing on published periodicals, biographies and websites that represent the voice of the Brotherhood. It analyses the core mission of the Brotherhood, namely its da`wa (call) - how it is articulated and defined by the movement.
Additional text
Voice of the Muslim Brotherhood is a meticulous examination of the contents of the various media outlets associated with Egypt's Muslim Brotherhood. Beyond demonstrating the variability of the viewpoints expressed by its spokesmen over time, the study's attribution of the organization's survival as a movement, despite repeated persecution, as deriving from its being an "interpretive community" with a common anticolonialist worldview and shared practices rooted in Islam is a powerful one. James Jankowski, Professor Emeritus, University of Colorado, USA
Throughout decades of opposition and repression, the message of the Muslim Brotherhood continued to appeal to large segments of the Egyptian population. The movement dynamically used all media at its disposal, from books, magazines, and pamphlets to internet sites. Noha Mellor has admirably unraveled its media strategy, which makes her study vital for historians, social scientists, and media researchers seeking to understand modern Egypt and its Islamist movements. Uri M. Kupferschmidt, Professor, University of Haifa, Israel
In Mellor’s discourse analysis, one can see that modern Egyptian politics reflected a religionized secularism and a secularly conscious religious discourse that was and is a synthesis of religion and the secular. In an important way, political modernity in Egypt, as shown in Mellor’s study, is a “seculigious” modernity and raises questions about whether or not modernity itself is necessarily secular" (...) Noha Mellor presents significant in-depth analyses of the content of Muslim Brotherhood discourses with extensive translations. At the same time, she provides an important contribution to the broader understanding of the relationships between the secular and the religious in the discourses of modernity.John O Voll, Georgetown University, USA, printed in The Middle East Journal (MEJ)
