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Informationen zum Autor Carl Botan is a Professor of Communication at George Mason University. He teaches undergraduate courses in Public Relations and graduate courses in Public Relations Theory, Research Methods, Introduction to Graduate Studies, International Relations, and Strategic Communication. Klappentext Did You Know? This book is available as a Wiley E-Text. The Wiley E-Text is a complete digital version of the text that makes time spent studying more efficient. Course materials can be accessed on a desktop, laptop, or mobile device--so that learning can take place anytime, anywhere. A more affordable alternative to traditional print, the Wiley E-Text creates a flexible user experience: ? Access on-the-go ? Search across content ? Highlight and take notes ? Save money! The Wiley E-Text can be purchased in the following ways: Check with your bookstore for available e-textbook options Wiley E-Text: Powered by VitalSource(R) ISBN 978-1-119-42488-8 Directly from: www.wiley.com/wiley-blackwell Zusammenfassung "A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic! strategic! and tactical communication"-- Inhaltsverzeichnis List of Figures and Tables xv Foreword xvii Overview of the Book xix Part I: Elements xix Part II: Strategies xx Part III: New Challenges xx Part I Elements 1 1 Strategic Communication Concepts 3 Summary 3 Strategic Communication Is Big and Getting Bigger 3 Employment in SC 4 SC on the Internet 4 Organization and Goal of This Book 5 Communication as Constitutive 6 Role of information 6 General Definition and Role of SC 7 Tree metaphor of strategic communication as a gestalt 8 Grand Strategy, Strategy and Tactics 9 History 9 Analoguing 11 Specifically measurable outputs 12 Level of analysis 12 Grand Strategy 13 Strategy 13 Tactics 14 Relationship of Grand Strategy, Strategy and Tactics 14 Generic Grand Strategies 15 Background 16 Intransigent Grand Strategy 16 Environment 16 Change 16 Publics 19 Issues 19 Research 19 Communication 19 Practitioners 19 Resistant Grand Strategy 20 Environment 20 Change 20 Publics 20 Issues 20 Research 21 Communication 21 Practitioners 21 Partnership Grand Strategy 21 Environment 21 Change 22 Publics 22 Issues 22 Research 22 Communication 22 Practitioners 22 Cocreational Grand Strategy 22 Environment 23 Change 23 Publics 23 Issues 23 Research 23 Communication 23 Practitioners 23 Change in Grand Strategies 23 2 Theory in SC and the Cocreational Metatheory 25 Summary 25 Introduction 25 Metatheory 25 What Theory Is 26 Minima for a Theory 27 Kinds of Theories 28 Formal and Informal Theory 28 Less Formal Types of Theory 28 Commonsense or everyday theory 29 Lay or naive theory 29 Thought experiments 30 Positive and negative effects of lay theories 31 More Formal Types of Theory 32 Practice¿based theories 32 Scientific theories 33 Theory and Practice 34 Experience versus Theory 34 Learning from Established Fields 35 Experience-Theory Link in SC 36 Schools of Thought, Metatheory and Paradigms in SC 37 Epistemology of SC 38 Ontology 39 Axiology 40 Cocreational Metatheory in SC 40 Background 40 Lineage 41 Positioning Cocreational Metatheory in SC 42
