Marketing Mental Health Services to Managed Care

List of contents

Contents
Introduction

• Why Managed Care?
• Understanding Managed Care Systems
• Assessing the Managed Care Market
• Practitioner Self-Assessment
• Managed Care Oriented Outpatient Practice Innovations
• Managed Care and Inpatient Program Partnerships
• Pricing and Promoting Clinical Services
• New Perspectives on Consumer/Practitioner Relationships
• Appendixes
• Glossary
• Index

About the author

Norman Winegar, LCSW, CEAP, is Executive Director of MCC Behavioral Care. Inc., in Richmond, Virginu. and has been a clinical administrator in the iiwiaed care field since 1987. A frequent presenter and trainer. Mr. Wrnegar has published numerous papers on topics concerning chemical dependency treatment, employee as. sistance programming, and managed care. He is the author of The Clinicians Guide to Managed Mental Ikaith Cart, also from The Haworih Press. John L. Bisiline, ldD, is Clinical Director of MCC Behavioral Care, Inc., in Richmond Virginia. Dr. Bistlme has extensive expeflence in supervision, leaching, diagnostic testing, and psychotherapy. He has published or presented numerous professional papers and ailicles, A licensed clinical psychologisi and cenitied employee assistance professional, he received the American Mental Health Counselors Association’s Professional Service Awani in 199(1 He has been active in the managed care field since 196.

Summary

Aims to demystify the world of managed-care systems. The book shows readers how to analyse the market for clinical services, how to plan and develop services for the managed-care market, and how to sell professional services in an era dominated by active payor entities.

Product details

• Authors: John Bistline, John L. Bistline, Norman Winegar, Winegar Norman, William Winston, Winston William
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Released: 31.12.2021
• EAN: 9781560243618
• ISBN: 978-1-56024-361-8
• No. of pages: 208
• Weight: 544 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; MEDICAL / Mental Health, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, SOCIAL SCIENCE / Human Services, TECHNOLOGY & ENGINEERING / Emergency Management, Mental health services, Sales & marketing, Emergency Services, Sales and marketing