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The ninth edition of Experimental Methodology presents a reader-friendly introduction to the basic principles of experimental and non-experimental psychological research. This text is organized so that each chapter focuses on a specific step in the research process. It provides an instruction in the experimental research and an introduction to non-experimental approaches such as ex-post facto research, correlational research, and survey research.
Highlights of the Ninth Edition:
- Incorporates both quantitative and qualitative research to give students a balanced perspective.
- Chapter-opening vignettes focus on current events to demonstrate the real-life relevance of psychological research.
- A “Visual Overview” at the beginning of each chapter provides an engaging preview.
- Survey research is provided to bring more of a “real life” aspect to the text.
- Incorporates the new APA code of ethics as it pertains to research.
- New end of chapter mini-quizzes help students review material.
Summary
This text presents a reader-friendly introduction to the basic principles of experimental psychological research.
Experimental Methodology is organized so that each chapter focuses on a specific step in the research process. This text provides an instruction in the experimental research and an introduction to non-experimental approaches such as ex-post facto research, correlational research, and survey research.
