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This book challenges mainstream neo-classical perspectives on the firm. John Tomer argues that in the age of globalization and rapid technological change, an understanding of business behaviour and government policy toward business requires an appreciation of the firm's human dimension. The Human Firm integrates economic analysis with sociological, psychological, managerial, ethical and other interdisciplinary perspectives.
List of contents
Chapter 1 Introduction; Part I Embeddedness and organizational capital; Chapter 2 The human firm in the socio-economy; Chapter 3 Organizational capital and joining-up; Part II Competitiveness; Chapter 4 Rational organizational decision making in the human firm; Chapter 5 Strategy and structure in the human firm; Chapter 6 Beyond the machine model of the firm; Part III Responsibility in relationships with stakeholders; Chapter 7 Social responsibility in the human firm; Chapter 8 The human firm in the natural environment; Chapter 9 Beyond transaction markets, toward relationship marketing in the human firm; Chapter 10 A new rationale for industrial policy; Part IV Conclusion; Chapter 11 Summing up;
About the author
John F. Tomer is Professor of Economics and Chairperson of the Department of Economics and Finance at Manhattan College, New York. He is the author of Organizational Capital: The Path to Higher Productivity and Well-Being. He is president and a founding member of the Society for the Advancement of Behavioral Economics.
Summary
This book challenges mainstream neo-classical perspectives on the firm. John Tomer argues that in the age of globalization and rapid technological change, an understanding of business behaviour and government policy toward business requires an appreciation of the firm's human dimension. The Human Firm integrates economic analysis with sociological, psychological, managerial, ethical and other interdisciplinary perspectives.
