Romancing the Market

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.
The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.

Summary

Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.

Product details

• Assisted by: Stephen Brown (Editor), Stephen (Castion Corporation Brown (Editor), Brown Stephen (Editor), Bill Clarke (Editor), Clarke Bill (Editor), Anne Marie Doherty (Editor), Doherty Anne Marie (Editor)
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Released: 31.12.2022
• EAN: 9780415184175
• ISBN: 978-0-415-18417-5
• No. of pages: 312
• Weight: 521 g
• Series: Routledge Interpretive Marketing Research; Routledge Interpretive Marketing Research
• Subjects: Social sciences, law, business > Business > General, dictionaries; Marketing und Vertrieb, Business & Economics / General, Economics, Sales & marketing, Sociology: work & labour, Sales and marketing, Sociology: work and labour