Reinventing the Latino Television Viewer - Language, Ideology, and Practice

This book examines language ideologies and market exploitation in the television industry. Television networks owned by large media conglomerates are trying to reach U.S. Latino viewers with English-language programming. As these networks enter Hispanic television, they redefine the Latino audience to closely resemble the mainstream population.

List of contents

Chapter One: Hispanic Television and the Changing Field of Latino Cultural Production
Chapter Two: Audience Reconstruction and the Rise of "New Latino"
Chapter Three: Mixing, Switching, and Policing Linguistic Boundaries
Chapter Four: English-Language Television and Linguistic Erasures
Chapter Five: The New Hispanic Television Landscape and the False Promise of Democracy

About the author

By Christopher Chávez

Summary

This book examines language ideologies and market exploitation in the television industry. Television networks owned by large media conglomerates are trying to reach U.S. Latino viewers with English-language programming. As these networks enter Hispanic television, they redefine the Latino audience to closely resemble the mainstream population.

Product details

• Authors: Christopher Chaavez, Christopher Chavez, Christopher Chávez, Chavez Christopher
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 30.09.2017
• EAN: 9781498506656
• ISBN: 978-1-4985-0665-6
• No. of pages: 182
• Subjects: Humanities, art, music > Art > Photography, film, video, TV; Social sciences, law, business > Media, communication > General, dictionaries