Understanding Media in the Digital Age

Key Features for Understanding Media in the Digital Age include:

• Full color, compelling visual program and complete multimedia resources (MyCommunicationKit).
  
• Traditional topic coverage and table of contents,  with increased emphasis on media theory, and media's impact on culture.
•  “Big Ideas: Media Effects Explained” boxes, located throughout the book, provide a compact, theoretical background and introduction to many media theories.
•  Media and Communications Digitology and weblinks (appendix) connect readers to interactive websites in the media industries and with critics and commentators.
•  “Media Leader Insight” boxes, found in most chapters, provide access to original interviews conducted by the authors with leaders across the media industries
•  Discussion questions in each chapter help readers think through the implications of important media concepts.

List of contents

Part 1: Connections for Communication
 
Chapter 1: Understanding Communication Concepts in the Internet Age

         Studying Media Strategically
        The Interpersonal Communication Process
         The “Mass” Communication Process
        Comparing Face-to-Face and Mass Communication
 
Chapter 2: Navigating Change: The Rise of Digital and Global Media
            The Dawn of the Digital Age
            The Spread of Global Media
 

Part 2: Publishing
 
Chapter 3: Books: The First and Most Respected Mass Medium

            The Importance of Books as a Mass Medium
            Where did Books Come From?
            The Digital Future of Books: The Fourth Transition
            Between the Past and the Future: Book Publishing Today
 
Chapter 4: Newspapers and News Media: Delivering Information to Society
            The Importance of Newspapers as a News Medium
            Newspapers: The First Medium for the Mass Society
            Trends that Shaped Today's Newspapers
            The Newspaper as a Contemporary Medium
            The Future of the Newspaper
 
Chapter 5: Magazines: Voices for Many Interests
            Distinguishing Magazines from Other Media
            The History of Magazines
            The Magazine Industry Today
            The Future of Magazines
            Magazines and the Digital Revolution
 

Part 3: Electronic and Visual Media
           
Chapter 6: Motion Pictures: The Great Entertainer

            The Development of Movie Technology
            The Movies Become a Medium
            Film as a Contemporary Medium
            The Movie Industry
            The Movie Audience
 
Chapter 7: Radio: The Resilient Medium
            The Development of Radio Technology
            Radio Becomes a Mass Medium
            The Golden Age of Radio
            The Challenge of Television
            Radio as a Contemporary Medium
 
Chapter 8: Television: The Most Influential Medium
            Cultural Influence of Television
            The Birth of Television
            The Period of Rapid Adoption
            Alternative to Broadcast Television
            The VCR and DVD
            Television as a Contemporary Medium
 

Part 4: Media Audiences, Services and Support
 
Chapter 9: News, Journalism, and Public Affairs

            News: The Information Function of the Press
            Encoding Strategies: Packaging the News
            Journalistic Styles
            Social and Cultural Influences on the News
            Social and Cultural Functions of the News
 
Chapter 10: Popular Culture: Entertainment, Sports, and Music
            The Nature and Importance of Popular Culture
            Popular Culture as Entertainment
            Entertainment Media and Popular Culture
 
Chapter 11: Advertising: Using Media in the Marketplace
            Advertising in America: A Brief History
            The Contemporary Advertising Industry
            Advertising as Persuasive Communication
            The Role of Advertising Research
            Criticism and Control of Advertising
 
Chapter 12: Public Relations: Influencing Beliefs, Attitudes, and Actions
            The Development of Public Relations
            Public Relations Settings and Activities
            Public Relations and the Media
            Lobbying as Public Relations
            Public Relations as an Emerging Profession
            The Future of the Field
 

Part 5: Media Issues and Influences
 
Chapter 13: Social Forces: Economics, Technology, and Policy

            An Interplay of Forces
            Searching for the Public Interest
            Denying the Business of Media
            Enter Media Economics
            Independence with Controls
            Political Protections: The Constitutional Framework
            Linchpins of Communication Law
            Trial by Media
            Moral Values: Obscenity and Pornography
            The Government's Secrets during National Crises
            Political Constraints: The Agents of Control
 
Chapter 14: Media Effects: The Processes and Influences of Mass Communication
            Early Views on Media Influences
            Media Effects Research Begins
            Beyond the Magic Bullet: Selective and Limited Effects
            Audiences Use Media Content to Obtain Gratifications
            Television and Youth Violence
            Long-Term Influences on Society and Culture
 
Chapter 15: Ethics: Assessing Content and Behavior of the Media
            Media-wide Ethics Watch
            New Technology Challenges
            Dimensions of Ethics for the Media
            Distinguishing Ethics and Law
            Growing Concern over Media Ethics
            Media Criticism and Media Ethics
            Alternative Approaches to Ethics

About the author

Everette E. Dennis is the Felix Larkin distinguished professor of media and entertainment industries at Fordham University in New York City where he heads the Center for Communication.  A noted author, foundation executive and institution builder he was founding director of the Media Studies Center at Columbia University, founding president of the American Academy in Berlin and author/coauthor of some 45 books on mass communication and media industries, including studies of digital strategies.

Summary

Understanding Media in the Digital Age teaches students how to navigate the world of traditional and new media while fostering a critical understanding of mass communication theory, history, active research findings, and professional experience. An intellectually engaging read offered at a low cost for today's student, this first edition highlights the benefits of media studies and the development of media literacy.
 
Written by two of the field's most eminent experts, this new introduction to mass media makes connections between communication research and the reality of the media industry.
 
 

Product details

• Authors: Melvin L. DeFleur, Everette E. Dennis
• Publisher: Pearson Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2018
• EAN: 9780205595822
• ISBN: 978-0-205-59582-2
• No. of pages: 464
• Weight: 880 g
• Series: Allyn & Bacon; Allyn & Bacon
• Subject: Social sciences, law, business > Media, communication > Communication science