Search Engine Advertising - Buying Your Way to the Top to Increase Sales

Summary

Shows you how to get a prominent search-engine placement. This book outlines the strategy involved in buying the specific keyword positions that leads users directly to the page you want. It also describes how you can turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions.

Product details

• Authors: Catherine Seda
• Publisher: New Riders
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2004
• EAN: 9780735713994
• ISBN: 978-0-7357-1399-4
• No. of pages: 368
• Dimensions: 177 mm x 228 mm x 14 mm
• Weight: 592 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; E-Commerce