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The business with the best brand story wins. Find out how to write yours.; Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O'Connor's hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.
About the author
Jim O'Connor Is an author and professional educator with a talent for creating brilliance from simple and complex subjects alike? This book began life as a University assignment in which Jim was challenged to teach a subject for which he knew little and one in which many of them knew much. The subject was cooking and the result impressive. Years later the result of that challenge is this book. Inside the reader is taken on a larrikins own adventure into mysterious world of impressive cooking and learns that brilliance in the kitchen is possible for anyone willing to think differently about cooking.
Summary
Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd.
