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This book explores Michelle Obama's rhetoric through rhetorical and cultural analysis. It is useful for graduate courses in communication, as well as disciplines where first lady scholarship is the focus. Concepts such as brand, rhetorical strategy, ethos, persona, audience, black feminist theory, and race history are integral to this contribution.
List of contents
Part I: Theorizing America's First African American First Lady
Chapter 1: A New First Lady for America
Elizabeth J. Natalle and Jenni M. Simon
Chapter 2: Conventional and Unconventional Rhetorical Strategies in Michelle Obama's Democratic National Convention Addresses
Tammy R. Vigil
Chapter 3: First Lady Brand in the Epideictic Rhetoric of Michelle Obama
Jeanne M. Persuit and Deborah A. Brunson
Part II: The Rhetor and The Agendas
Chapter 4: Michelle Obama's Ethos and Let's Move!
Elizabeth J. Natalle
Chapter 5: Michelle Obama Speaking in Africa on Education, Family, and the African Legacy
Trudy L. Hanson and Enyonam Osei-Hwere
Chapter 6: Michelle Obama Reaching Higher to Lead and Serve Community
Jenni M. Simon
Part III: Redefining the Boundaries of First Lady Scholarship
Chapter 7: Black Feminist Reflections on Michelle Obama's Tribute to Maya Angelou, Rachel Alicia Griffin
About the author
Elizabeth J. Natalle is associate professor of communication studies at the University of North Carolina at Greensboro.
Jenni M. Simon is instructor at the University of North Carolina at Greensboro.
Summary
This book explores Michelle Obama's rhetoric through rhetorical and cultural analysis. It is useful for graduate courses in communication, as well as disciplines where first lady scholarship is the focus. Concepts such as brand, rhetorical strategy, ethos, persona, audience, black feminist theory, and race history are integral to this contribution.
