Michelle Obama - First Lady, American Rhetor

This book explores Michelle Obama’s rhetoric through rhetorical and cultural analysis. It is useful for graduate courses in communication, as well as disciplines where first lady scholarship is the focus. Concepts such as brand, rhetorical strategy, ethos, persona, audience, black feminist theory, and race history are integral to this contribution.

List of contents

Part I: Theorizing America's First African American First Lady

Chapter 1: A New First Lady for America
Elizabeth J. Natalle and Jenni M. Simon
Chapter 2: Conventional and Unconventional Rhetorical Strategies in Michelle Obama's Democratic National Convention Addresses
Tammy R. Vigil
Chapter 3: First Lady Brand in the Epideictic Rhetoric of Michelle Obama
Jeanne M. Persuit and Deborah A. Brunson

Part II: The Rhetor and The Agendas

Chapter 4: Michelle Obama's Ethos and Let's Move!
Elizabeth J. Natalle
Chapter 5: Michelle Obama Speaking in Africa on Education, Family, and the African Legacy
Trudy L. Hanson and Enyonam Osei-Hwere
Chapter 6: Michelle Obama Reaching Higher to Lead and Serve Community
Jenni M. Simon
Part III: Redefining the Boundaries of First Lady Scholarship
Chapter 7: Black Feminist Reflections on Michelle Obama's Tribute to Maya Angelou, Rachel Alicia Griffin

About the author

Tammy R. Vigil is associate professor of communication and senior associate dean of the College of Communication at Boston University.

Summary

This book explores Michelle Obama's rhetoric through rhetorical and cultural analysis. It is useful for graduate courses in communication, as well as disciplines where first lady scholarship is the focus. Concepts such as brand, rhetorical strategy, ethos, persona, audience, black feminist theory, and race history are integral to this contribution.

Product details

• Authors: Elizabeth J. Simon Natalle
• Assisted by: Elizabeth J. Natalle (Editor), Natalle Elizabeth J. (Editor), Jenni Simon (Editor), Simon Jenni (Editor)
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 30.09.2017
• EAN: 9781498524346
• ISBN: 978-1-4985-2434-6
• No. of pages: 180
• Series: Communicating Gender; Communicating Gender
• Subjects: Guides > Law, job, finance > Letters, rhetoric; Social sciences, law, business > Sociology > Sociological theories; USA, English, SOCIAL SCIENCE / Women's Studies, POLITICAL SCIENCE / Political Process / General, POLITICAL SCIENCE / Women in Politics, Political leaders & leadership, Public speaking guides, United States of America, USA, Gender studies: women, Gender studies: women and girls, c 2010 to c 2020, c 2010 to c 2019, Political leaders and leadership, Speaking in public: advice and guides, Communication Studies & Rhetoric;Michelle Obama