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This book reviews corporate social responsibility (CSR) work and suggests a cooperative CSR strategy which creates prosperity for both corporations and the people they serve. It addresses these issues by arguing that it is good for business and essential for future prosperity and stability. It presents the case for a worldwide agreement, or "planetary bargain, " between private and public sectors and discusses the implications of such an idea. The book also contains case studies of international companies who have adopted socially responsible programs and analyzes research in this area of the past two decades.
List of contents
Why Corporate Social Responsibility (CSR)? * The Need for a Planetary Bargain * The Seven Azimuths: Who Are the Stakeholders? * Codes of Ethics * Corporate Social Responsibility in Practice * Corporate Social Responsibility in Selected Industrialized Countries * Frameworks to Measure Corporate Social Responsibility * How Best to Measure What is Corporate Social Responsibility * Empirical Application of CSR Indicators * Implications of a Planetary Bargain for Developing Countries * Conclusion: The Next Millennium * Notes * References * Index
About the author
Michael Hopkins is Managing Director of MHC International and Professor and Chair of the International Centre for Business Performance and Corporate Responsibility at Middlesex University Business School, London, UK.
Summary
Encroaching on corporate social responsibility (CSR) are concepts such as corporate sustainability and corporate citizenship, and older concerns with business ethics, business in society and the ethical corporation. This title explains the relations among these concepts.
Additional text
A very practical and comprehensive update on CSR.'
Balance Sheet
'This interesting book takes a broad approach to examining corporate social responsibility in both its conceptual framework and the practical case studies it considers.'
International Labour Review
'It is very informative and also a good read.'
Stephanie Draper, The Industrial Society
'A most stimulating read.'
Kay Sexton, AccountAbility, UK
'The Planetary Bargain is [Hopkins'] vision for a world where big companies shoulder a responsibility for society that is simultaneously being offloaded by the public sector.'
Hendon Times
'Essential reading for those concerned with CSR and its development as well as being an introduction for the general reader.'
Scientific and Medical Network Review
