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"Broadcasting is now an important part of the international aid effort, and as such communication for development has ambitious aims: to save lives, improve livelihoods and end corruption. In order to achieve this, specialist innovative production techniques and formats are required. This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communities"--
About the author
John Tuckey is a freelance editorial consultant and trainer in communication for development. He has extensive experience of implementing, managing and editing communication for development projects in Africa, South Asia, the Middle East and the Caribbean, and has more than fifteen years’ experience of recruiting and training local teams for communication for development projects. He is an award-winning radio producer of drama and factual programmes for BBC national radio and the World Service, devising many series formats. He has also worked as a drama director for commercial audio.
Summary
Broadcasting is now an important part of the international aid effort, and as such communication for development has ambitious aims: to save lives, improve livelihoods and end corruption. In order to achieve this, specialist innovative production techniques and formats are required. This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communities.
Foreword
A practical guide to the production of broadcasting for the purposes of international development.
Additional text
This is an important, in fact, essential book for both new and experienced workers in communication in international development. In six sections it presents and discusses: issues common to all development projects; humanitarian communication; distance learning; empowerment; and communication for social change; and it includes a major section on preparing training plans and materials for journalism and also for those writing drama series.
