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Informationen zum Autor Christine Ennew OBE is Professor of Marketing and Provost at the University of Warwick. She has been actively involved in financial services research for most of her academic career. She has published some 100 articles in refereed journals! presented over 60 refereed conference papers and produced 4 books.Nigel Waite is a Director of 3R Insights! an advisory organisation that helps boards of directors to deliver good outcomes to customers of financial services companies. He is also Honorary Professor of Marketing at Nottingham University Business School.Róisín Waite is Head of Group Digital at Barclays.Róisín was one of the first to graduate from the UKs first MSc in Digital Marketing Communications. Klappentext Revised edition of Financial services marketing! 2013. Zusammenfassung Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: An expanded section on regulation which has international reach and addresses the post-Brexit world Greatly expanded coverage of digital marketing at both the strategic and tactical levels New material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the world B2B and B2C marketing Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications. Inhaltsverzeichnis Contents Acknowledgements Introduction PART I: Context and Strategy Chapter 1: The Role, Contribution and Context of Financial Services 1.1 Introduction 1.2 Economic Development 1.3 Government Welfare Context 1.4 Lifetime Income Smoothing 1.5 The Management of Risk 1.6 Poverty and Financial Exclusion 1.7 Mutual and Proprietary Supply 1.8 Regulation of Financial Services 1.9 A New Philosophy and Approach to Regulation 1.9.1 On the role of financial markets 1.9.2 Three major regulatory challenges 1.9.3 UK regulatory reform – a new regulatory architecture, approach, and philosophy 1.9.4 Regulatory philosophy 1.9.5 European regulatory reforms 1.9.6 Potential impact of Brexit 1.9.7 Future challenges 1.10 Summary and conclusions Case Study 1 Micro-insurance Chapter 2: The Financial Services Marketplace: Structures, Products and Participants 2.1 Introduction 2.2 Some Historical Perspectives 2.3 The Geography of Supply 2.4 Financial Advice 2.6 Banking and Money Transmission 2.7 Lending and Credit 2.8 Saving and Investing 2.9. Life Insurance Products 2.9.1 Life Insurance 2.9.2 Health Insurance 2.9.3 Annuities 2.10 General Insurance 2.11 Summary and conclusions Case Study 2: Police Mutual Assurance Society Limited (Police Mutual) * Chapter 3: Marketing Financial Services: An Overview 3.1 Introduction 3.2 Defining Financial Services * 3.3 The Differences Between Goods and Services 3.4 The Distinctive Characteristics of Financial Service 3.4.1 Intangibility *
