Patterns of Symbolic Communication

List of contents

List of figures. Symbolization and Symbolic Communication Are Everywhere Around Us Chapter 1: Socialization of Symbols: Evolution of the Relationship between the Signifier and the Signified Chapter 2: How Connotation and Metalanguage Construct and Disseminate Meaning Chapter 3: The Nature of Connotateurs: the Mode of Leveraging Communication Chapter 4: Correspondence between Connotation and Metaphor and between Metalanguage and Metonymy Chapter 5: The Sign's Mechanisms of Producing and Communicating Mythologies Chapter 6: The Media's Mechanism of Producing Opinion by Means of Symbols Chapter 7: The Richness of Signifiers: the Mode of Selective Communication Chapter 8: Isology: the Mode of Hegemony-Oriented Manipulative Communication Conclusion. Postscript. Bibliography. Index

About the author

Sui Yan is a professor of School of Journalism and Communication, Communication University of China. His main research fields include semiotic theories of communication, Internet communication and media culture

Summary

Combining semiotics with communication studies, this book investigates the patterns of symbolic communication in the real world and explores the complicated mechanisms behind those practices.

Product details

• Authors: Sui Yan, Sui (Communication University of China) Yan, Sui (Professor Yan
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 08.08.2017
• EAN: 9781138099524
• ISBN: 978-1-138-09952-4
• No. of pages: 152
• Series: China Perspectives; China Perspectives
• Subjects: Natural sciences, medicine, IT, technology > Geosciences > Geography; History, Media Studies, SOCIAL SCIENCE / General, SOCIAL SCIENCE / Media Studies, Communication Studies, Regional Studies, Regional / International studies