The Library Marketing Toolkit

List of contents

1.Seven key concepts for marketing libraries 2. Strategic marketing 3.The library brand 4. Marketing and the library building 5. An introduction to marketing online 6. Marketing with social media 7. Marketing with new technologies 8. Marketing and people 9.Internal marketing 9. Library advocacy as marketing 10. Marketing Special Collections and archives.

About the author

Ned Potter is Academic Liaison Librarian at the University of York. He won the SLA Europe Early Career Conference Award 2011 and was named a Library Journal Mover and Shaker in 2011. He is the founder of the LIS New Professionals Network, is the New Professionals Support Officer for the CILIP Career Development Group (Yorkshire & Humberside) and has been involved in several national New Professionals events. He blogs as The Wikiman and presents regularly on marketing libraries and the echo chamber phenomenon.

Summary

A guide that offers coverage of various elements of library marketing and branding for different sectors including archives and academic, public and special libraries. It is suitable for those who are involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management.

Product details

• Authors: Mr Ned Potter, Ned Potter
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Released: 23.06.2012
• EAN: 9781856048064
• ISBN: 978-1-85604-806-4
• No. of pages: 240
• Dimensions: 156 mm x 232 mm x 16 mm
• Weight: 172 g
• Subjects: Social sciences, law, business > Media, communication > Book trade, library system; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Library, archive and information management, Library, Archive & Information Management