The Inscrutable Shopper - Consumer Resistance in Retail

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

About the author

Stella Minahan, Senior Lecturer, Graduate Business School, Deakin University, Australia.

Summary

Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.

Product details

• Authors: Carla Ferraro, Stella Minahan, Stella Minihan, Sean Sands
• Publisher: MCGRAW-HILL Professional
• Languages: English
• Product format: Paperback / Softback
• Released: 15.06.2012
• EAN: 9781606491713
• ISBN: 978-1-60649-171-3
• Dimensions: 154 mm x 230 mm x 11 mm
• Weight: 243 g
• Series: The Consumer Behavior Collection; The Consumer Behavior Collection
• Subject: Social sciences, law, business > Business > Miscellaneous