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This bookexamines how the video game industry's economic strategies have changed over the past decade (2006-2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.
List of contents
Contents
Introduction
Casey Hart
1."Show me the money!" - Shifting Fields of Capital in the Global Game Industry
Casey O'Donnell
2.Nintendo's Retro Revolution: Commodified Nostalgia and the Virtual Console
Steve Cuff and Christopher Terry
3.Business Models, Planned Obsolescence, Externalities: Examining the Virtual Hand of the Video Game Industry
Mark D. Cruea
4.Prestige: A Cyclical Act for Consumer Control
Brent Kice
5.Free-to-play? Considering the interaction of functional factors in video game design influencing the economic effectiveness of microtransactions
Casey Hart
6.P(l)aying Pretty: Consuming Fairy Tales and Device Applications
Emma Whatman
7.Playing with and against Microtransactions: The Discourses of Microtransactions Acceptance and Rejection in Mainstream Video Games
Jan Švelch
8.Smart Players and Happy Consumers: Effects of Game Characteristics and Player Emotional Experiences on in-App Ad Responses
Hsuan-Yi Chou and Shaojung Sharon Wang
9.Gold Farming in China-and in Western Academia, Journalism, and Fiction
Bjarke Liboriussen
About the Editor and Contributors
About the author
Edited by Casey B. Hart - Contributions by Hsuan-Yi Chou; Mark D. Cruea; Steve Cuff; Casey B. Hart; Brent Kice; Bjarke Liboriussen; Casey O'Donnell; Jan Švelch; Christopher Terry; Shaojung Sharon Wang and Emma Whatman
Summary
This book examines how the video game industry’s economic strategies have changed over the past decade (2006–2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.
