The Impact of Perceived Service Quality

This book gives detailed analysis with easily understanding conclusion which will help marketers to understand a whole picture of how does each variable related to each other, so that they could take action into improving customer perceived service quality to gain higher customer overall satisfaction, in order to get customer trust and let customers become loyal by using service quality as a competitive advantage.

About the author

Lanyifan Wang, MBA: Studied Technology Management (TechM) at Assumption University of Thailand. Master of Science: studied Marketing of Innovative Technologies at IAE Toulouse in France, Université Toulouse 1 capitole. Specialized Master:studying Health Management / Health Industries and Biotechnology at Toulouse Business School in France.

Product details

• Authors: Lanyifan Wang
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 10.05.2017
• EAN: 9783330078154
• ISBN: 978-3-33-007815-4
• No. of pages: 96
• Dimensions: 150 mm x 220 mm x 6 mm
• Weight: 162 g
• Subject: Natural sciences, medicine, IT, technology > Technology > Miscellaneous