Social Media Analytics - A Primer

Social sites has emerged out to be one of the prominent platform for social interactions and henceforth it has given an opportunity to academicians, researchers and industry for understanding hidden patterns and dynamics in order to gain several benefits. This book is an honest effort of my doctoral research scholar Ms. Simrat Kaur in the direction of understanding basic concepts and applications of social media analytics. Additionally it provides cutting comparative analysis of various SNS analysis tools. The book also highlights the role of Social Analytics in competitive advantages and predictive analysis.

About the author

Dr. Sandeep Kautish is a seasoned academician with over 12 years teaching experience. He has 42 publications in his account and holds editorial memberships in Inderscience & IGI Global USA. He has served as Principal/Director at different Engineering Colleges at Punjab (India). His academic interests includes Social Media Analytics and Data Mining.

Product details

• Authors: Ra Abbas Ahmed, Rana Khudhair Abbas Ahmed, Simrat Kau Brar, Simrat Kaur Brar, Sandee Kautish, Sandeep Kautish
• Publisher: LAP Lambert Academic Publishing
• Languages: English, German
• Product format: Paperback / Softback
• Released: 04.05.2017
• EAN: 9783330073524
• ISBN: 978-3-33-007352-4
• No. of pages: 68
• Dimensions: 150 mm x 220 mm x 4 mm
• Weight: 120 g
• Subjects: Guides; Natural sciences, medicine, IT, technology > IT, data processing