Fr. 50.90

Introduction to Google Analytics - A Guide for Absolute Beginners

English · Paperback / Softback

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Description

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Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.
What You'll Learn

  • Understand basic techniques to generate traffic for a blog or website
  • Review the performance of a website or campaign
  • Set up a Shopify account to track ROI
  • Create and maximize AdWords to track conversion
  • Discover opportunities offered by Google, including the Google Individual Qualification

Who This Book Is For
Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

List of contents

Chapter 1: Overview.- Chapter 2: Blogalytics.- Chapter 3: Getting Traffic for Analytics.- Chapter 4: Reviewing Performance of Campaigns.- Chapter 5: Fun with eCommerce Analytics Part I: Shopify.- Chapter 6: Fun with eCommerce Analytics Part II: AdWords.- Chapter 7: Fun with eCommerce Analytics Part III: Gumroad.- Chapter 8: Exploring Google Analytics Certification.

About the author

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Summary

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn

Understand basic techniques to generate traffic for a blog or websiteReview the performance of a website or campaignSet up a Shopify account to track ROICreate and maximize AdWords to track conversionDiscover opportunities offered by Google, including the Google Individual Qualification

Who This Book Is ForThose who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

Product details

Authors Todd Kelsey
Publisher Springer, Berlin
 
Languages English
Product format Paperback / Softback
Released 19.07.2017
 
EAN 9781484228289
ISBN 978-1-4842-2828-9
No. of pages 141
Dimensions 157 mm x 10 mm x 236 mm
Weight 254 g
Illustrations XIII, 141 p. 295 illus., 244 illus. in color.
Subjects Natural sciences, medicine, IT, technology > IT, data processing > IT
Social sciences, law, business > Business > Advertising, marketing

Marketing, B, Big Data, Datenbanken, Internet marketing, Business and Management, digital marketing, AdWords, Shopify, Management science, Databases, Online Marketing/Social Media, gumroad, Google Individual Qualification

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