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To save humankind and the planet, we need a new economic system based on a more realistic vision of human nature - one that recognises altruism and generosity as driving forces that are just as fundamental and powerful as self-interest. Is this a pipe dream? Not at all. In the decade since Yunus first wrote about his ideals for a new type of capitalism, thousands of businesses and enterprises have been created that are committed to reducing poverty, improving health care and education, cleaning up pollution, and serving other urgent human needs in ingenious, innovative ways. This book describes the new civilisation that is emerging.
About the author
Muhammad Yunus, geb. in Chittagong, Bangladesch, studierte Wirtschaftswissenschaften, promovierte und lehrte an der Vanderbilt University in Tennessee, USA. Nach der Rückkehr in sein Heimatland baute er ab 1976 unter dem Eindruck der dort herrschenden Armut die Grameen-Bank auf, die Kleinstkredite an die Ärmsten vergibt und ihnen so eine menschenwürdige Existenz ermöglicht. 2006 wurde ihm für sein Lebenswerk der Friedensnobelpreis verliehen.
Summary
The capitalist system, in its current form, is broken. Here, a Nobel Peace Prize-winner outlines his radical economic vision for fixing it.
Eight individuals now own more wealth than 50 per cent of the global population, and high unemployment in many countries means that people’s skills, knowledge, and creativity are being wasted. Rampant environmental destruction only adds to this picture of a bleak future in which humankind will no longer be able to sustain itself.
But what if there is another way?
Muhammad Yunus is the economist who invented microcredit, founded Grameen Bank, and earned a Nobel Peace Prize for his work towards alleviating poverty. Here, he sets forth his vision to establish a new kind of capitalism, where altruism and generosity are valued as much as profit making, and where individuals not only have the capacity to lift themselves out of poverty, but also to affect real change for the planet and its people.
A World of Three Zeroes offers a challenge to young people, business and political leaders, and ordinary citizens everywhere to embrace a new form of capitalism, and improve the world for everyone before it’s too late.
Foreword
A Nobel Peace Prize-winner outlines his radical economic vision for tackling inequality, joblessness, and environmental degradation, and describes the worldwide movement already working to make it a reality.
Additional text
‘Yunus offers sound recommendations to distribute global wealth more equitably through individual and systemic support for small-scale entrepreneurship.’
