Read more
Facing especially wicked problems, social-sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies - and provide a practical roadmap for readers to implement these tools.
List of contents
Acknowledgments
I. Why Design Thinking?1. Catalyzing a Conversation for Change
2. How Do We Get There from Here? A Tale of Two Managers
II. The Stories3. Igniting Creative Confidence at US Health and Human Services
4. Including New Voices at The Kingwood Trust
5. Scaling Design Thinking at Monash Medical Centre
6. Turning Debate into Dialogue at the US Food and Drug Administration
7. Fostering Community Conversations in Iveragh, Ireland
8. Connecting¿and Disconnecting¿the Pieces at United Cerebral Palsy
9. The Power of Local at the Community Transportation Association of America
10. Bridging Technology and the Human Experience at the Transportation Security Administration
11. Making Innovation Safe at MasAgro
12. Integrating Design and Strategy at Children¿s Health System of Texas
III. Moving into Action: Bringing Design Thinking to Your Organization13. The Four-Question Methodology in Action: Laying the Foundation
14. The Four-Question Methodology in Action: Ideas to Experiments
15. Building Organizational Capabilities
Notes
Index
About the author
Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her books include
Solving Problems with Design Thinking (2013),
Designing for Growth (2011), and
The Designing for Growth Field Book (2013), all from Columbia University Press.
Randy Salzman is a journalist and former communications professor. His work has been published in over one hundred magazines, journals, and newspapers, from the
Wall Street Journal and the
New York Times to
Mother Jones,
Bicycling, and
Style.
Daisy Azer is an an entrepreneur, principal at Waterbrand Consulting Inc., and adjunct lecturer of design thinking at the Darden Graduate School of Business. Her career spans roles in business development and training and development in the financial industry, education, and technology.
Summary
Through ten stories of struggles and successes in social sector organizations, Design Thinking for the Greater Good shows how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. This book will help today's leaders in their pursuit of creative solutions.
Report
This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good. Toni Ungaretti, Johns Hopkins School of Education
