The Triumph of Ethernet - Technological Communities and the Battle for the LAN Standard

"An important and defining look at the early days of local area networking. Von
Burg has captured the interplay of science, people, money, and luck that defines
the high-stakes technology business."
---Jim Swartz, founder, Accel Partners
"Few people are aware of the intense battles that resulted in today's networking standards. Urs von Burg's engaging history of this tumultuous period, with its analysis of the technological ecosystems and marketing economics involved, contains valuable lessons for anyone interested in capturing a dominant market share for an innovation."
---Dr. Harry J. Saal, former chairman, Network General

About the author

Urs von Burg, formerly venture capital business analyst with Aureus Private Equity AG (now Invision), is a senior consultant at The McKenna Group.

Summary

One of the most important elements in the computer revolution has been agreement on technological standards. This book tells the complete story of the battle between several competing technologies in the late 1970s and early 1980s to become the compatibility standard in one high-tech arena, the LAN (local area network) industry.

Additional text

"Urs von Burg's well-written book . . . .is timely and useful, and not just to business historians."

Product details

• Authors: Urs von Burg, Urs von Burg
• Publisher: Stanford University Press
• Languages: English
• Product format: Hardback
• Released: 31.12.2019
• EAN: 9780804740944
• ISBN: 978-0-8047-4094-4
• No. of pages: 320
• Dimensions: 152 mm x 229 mm x 22 mm
• Weight: 612 g
• Series: Stanford Business Books (Hardc; Innovation and Technology in the World Economy; Innovation and Technology in t; Innovation and Technology in the World Economy
• Subject: Social sciences, law, business > Business > Management