Internet Trap - Five Costs of Living Online

Using the latest research in consumer psychology, Mukherjee provides a new perspective on the dark side of the internet, and gives readers the tools to become smarter users of the web.

List of contents

Introduction
Chapter 1 : Too Many Temptations
Chapter 2 : Too Much Information
Chapter 3: Too Much Customization
Chapter 4: Too Many Comparisons
Chapter 5: Too Little Privacy
Chapter 6: Looking Back & Ahead
Endnotes
References
Index

About the author

By Ashesh Mukherjee

Summary

In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

Product details

• Authors: Suhas Apte, Ashesh Mukherjee, Jagdish Sheth
• Publisher: University of Toronto Press
• Languages: English
• Product format: Hardback
• Released: 15.02.2018
• EAN: 9781442649835
• ISBN: 978-1-4426-4983-5
• No. of pages: 277
• Series: Rotman-UTP Publishing; Rotman-UTP Publishing - Business and Sustainability; Rotman-UTP Publishing; Rotman-UTP Publishing - Business and Sustainability
• Subjects: Humanities, art, music > Psychology > Theoretical psychology; Natural sciences, medicine, IT, technology > IT, data processing > General, dictionaries; Non-fiction book > Psychology, esoterics, spirituality, anthroposophy > Applied psychology; Social sciences, law, business > Business > Advertising, marketing