Wired to Care - How Companies Prosper When They Create Widespread Empathy

About the author

DEV PATNAIK is a founder and principal of Jump Associates, a growth strategy firm. He is an advisor to some of the world's most admired companies, including Hewlett-Packard, Target, Nike, and GE. Dev is an adjunct faculty member at Stanford University, where he teaches research methods to design and business school students. He lives in the San Francisco Bay Area. PETER MORTENSEN is the communications lead at Jump Associates and a blog contributor for Wired.

Product details

• Authors: Dev Patnaik
• Publisher: Pearson Education
• Languages: English
• Product format: Hardback
• Released: 01.01.2009
• EAN: 9780137142347
• ISBN: 978-0-13-714234-7
• No. of pages: 272
• Dimensions: 149 mm x 211 mm x 32 mm
• Weight: 390 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing und Vertrieb, BUSINESS & ECONOMICS / Human Resources & Personnel Management, BUSINESS & ECONOMICS / Marketing / Research, Business / Economics / Finance