Semiotics: The Basics

This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies.

List of contents

1. Models of the sign  2. Signs and things  3. Analysing structures 4 Challenging the literal  5. Codes  6. Textual interactions  7. Prospect and retrospect

About the author

Daniel Chandler is an Emeritus Lecturer in the department of Theatre, Film and Television Studies at Aberystwyth University and a consultant in marketing semiotics.

Summary

This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies.

Product details

• Authors: Daniel Chandler, Daniel (Aberystwyth University Chandler, Chandler Daniel
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2017
• EAN: 9781138232938
• ISBN: 978-1-138-23293-8
• No. of pages: 332
• Series: Basics; BASICS
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Social sciences, law, business > Sociology > General, dictionaries; Media Studies, Cultural Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics, SOCIAL SCIENCE / Anthropology / Cultural & Social, Semantics, discourse analysis, stylistics, Semantics, discourse analysis, etc