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Fully revised for a new generation of chefs and home cooks.
Using popular spicy ingredients from the Southwest to the Far East, Jane Butel's Hotter than Hell serves up imaginative dishes that range from mild to mouth-searing.
About the author
Jane Butel is the leading international authority on the cuisine of the American Southwest and Regional Mexican cooking. Known for her clear, easy to understand recipes and culinary instruction—she has been recognized as the “Best in the US” by Gayot.com and one of the four best Cooking Schools in the World by Bon Appetit magazine.
She has authored 22 cookbooks, including many best sellers, hosted four television shows and national radio shows; conducts hands-on cooking schools, conducts culinary tours and sells her cookbooks on-line.
Jane is also the founder of Pecos Valley Spice Company which was established in 1978. Fresh, pure, best available ingredients create the best flavors and nutrition. Jane has personally selected these chiles, spices, corn masa and beans for her flavorful Southwestern recipes. These are the ingredients she works with in her award winning Cooking School. Each product has no preservatives or additives, as do almost all other ingredients available from competitive companies.
Summary
Fully revised for a new generation of chefs and home cooks.
Using popular spicy ingredients from the Southwest to the Far East, Jane Butel's Hotter than Hell serves up imaginative dishes that range from mild to mouth-searing.
Foreword
- Review copy mailing to influencers and media including True West Magazine, Su Casa, New Mexico Magazine, Phoenix Home and Garden, Food & Wine, Sunset Magazine, and Southwest Magazine
- Social Media Campaign and Promoted Posts
- Promotion in Turner Publishing #FreeBookFriday giveaway
– Eblast to 90,000 subscribers for giveaway and fulfillment through online etailer
- E-mail, e-newsletter, and online marketing campaign
