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Intellectual property and creative industries are now synonym with agency and international influence. In our global and immaterial economy fashion is key. This book explores the developping links between High Fashion, artists of African descent and some of the promising emerging countries of the continent. Here we will answer the questions: - What is African Luxury Fashion in essence ? - Who are the African and Afropolitan designers ? - Can they make in the contemporary international market ? And if so how ? - Are Nigeria, Kenya or Ghana the next frontier for the industry ? This book was written to open our minds and to encourage the future generations of creatives of African descent. Designers are storytellers and like Chimamanda Adichie says "Stories can be used to empower and to humanize".
About the author
Je m'appelle Judith Tachie Menson, je suis franco-ghanéenne et diplômée en marketing de Kedge Business School Bordeaux. J'ai eu le coup de foudre pour le secteur de la mode après un voyage à New York et j'ai commencé à travailler dans l'industrie. J'ai rapidement commencé à m'interroger sur les perspectives des Africains et des Afropolitains.
