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Informationen zum Autor Stefanie Jansen (Author) Stefanie Jansen and Maarten Pieters are the founders of TheCoCreators, an international network of co-creation experts. Together they have over thirty years of experience in market research and innovation and completed more than 350 projects for various companies and organizations. Maarten currently holds the position of Head of Co-creation & People Insight at Philips Lighting in The Netherlands. Stefanie works as an independent co-creation and kids marketing specialist, both in The Netherlands and the USA, where she is based. Maarten Pieters (Author) Stefanie Jansen and Maarten Pieters are the founders of TheCoCreators, an international network of co-creation experts. Together they have over thirty years of experience in market research and innovation and completed more than 350 projects for various companies and organizations. Maarten currently holds the position of Head of Co-creation & People Insight at Philips Lighting in The Netherlands. Klappentext The 7 Principles of Complete Co-Creation presentsa comprehensive view on co-creation. Illustratedby various international case studies, it explainsco-creation not as a method, tool or project, butas a new paradigm in which end-users play anongoing, active role with and for organizationsthat are relevant to them. It reads like a practicalhandbook on how to utilise complete co-creationin order to create sustainable value with end-usersand other relevant parties.Since co-creation is a relatively new discipline, notmuch has been written on the topic. The authorshave bundled together their years of practicalexperience to fill this gap. Unlike any existing publication,this book provides the reader with a clearco-creation framework, giving practical answers toquestions such as: 'what is co-creation and howdoes it work?', 'whom to involve in a co-creationprocess?', 'how to convince others of the benefits ofco-creation and overcome barriers?'. Vorwort The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilise complete co-creation in order to create sustainable value with end-users and other relevant parties. Zusammenfassung The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilise complete co-creation in order to create sustainable value with end-users and other relevant parties. Since co-creation is a relatively new discipline, not much has been written on the topic. The authors have bundled together their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: ‘what is co-creation and how does it work?’, ‘whom to involve in a co-creation process?’, ‘how to convince others of the benefits of co-creation and overcome barriers?’. ...
