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The seventh and final Mas Arai Mystery.
About the author
Naomi Hirahara is the Edgar-winning author of the Mas Arai mystery series, including
Gasa Gasa Girl, Summer of the Big Bachi, Snakeskin Shamesin, and Blood Hina. She is also the author of the new series of L.A.-based Ellie Rush mysteries, published by Penguin. Her Mas Arai books have earned such honors as the
Chicago Tribune’s Ten Best Mysteries and Thrillers and
Publishers Weekly Best Book of the Year. The Stanford University alumna was born and raised in Altadena, CA, where her protagonist lives; she now resides in the adjacent town of Pasadena, CA.
Summary
LA gardener Mas Arai returns to Hiroshima to bring his best friend’s ashes to a relative on the tiny offshore island of Ino, only to become embroiled in the mysterious death of a teenage boy who was about the same age Mas was when he survived the atomic bomb in 1945. The boy’s death affects the elderly, often-curmudgeonly, always-reluctant sleuth, who cannot return home to Los Angeles until he finds a way to see justice served.
Foreword
National print, online, and podcast campaign focusing on the mystery market
Social media campaign
Advertising in Mystery Scene magazine
Co-op available
ARC giveaways to SCIBA, Left Coast Crime, & other key events
Bookseller and library promotions: LibraryThing, Edelweiss, and Goodreads
Extensive events in Southern California, at mystery conferences, and wherever the author is asked to speak
Author promotion via the various mystery and crime organizations she is part of (i.e., Sisters in Crime).
Targeted advertising with SCIBA, the mystery press, and Facebook.
Promotion through www.naomihirahara.com
Author speaking and signing engagements at the Los Angeles Times Festival of Books, SCIBA, LitFest Pasadena, and key mystery-writer conferences.
Author is a frequently requested speaker at libraries, conferences, panels, and Japanese-American organizations.
Cross-promotion tied to author's other LA-based mystery series published by Penguin.
Outreach for interviews/features in large regional publications, especially Los Angeles Magazine, the Los Angeles Times, Arroyo Monthly, and more, as well as in the mystery-review world. Further outreach to publications in other towns where she will be visiting and/or has a following, including Phoenix, Hawaii, and the Bay Area.
