To Pixar and Beyond - My Unlikely Journey with Steve Jobs to Make Entertainment History

A Sunday Times Best Book of the Year 2017
One day in November 1994, Lawrence Levy received a phone call out of the blue from Steve Jobs, whom he'd never met, offering him a job running Pixar, a little-known company that had already lost Jobs $50 million. With Pixar's prospects looking bleak, it was with some trepidation that Levy accepted the position. After a few weeks he discovered that the situation was even worse than he'd imagined.
Pixar's advertising division just about broke even, its graphics software had few customers, its short films didn't make any money and, on top of all that, Jobs was pushing to take the company public. Everything was riding on the studio's first feature film, codenamed Toy Story, and even then it would have to be one of the most successful animated features of all time...
Full of wisdom on bringing business and creativity together, and recounting the touching story of Levy's enduring friendship with Jobs, To Pixar and Beyond is a fascinating insider's account of one of Hollywood's greatest success stories.

About the author

Lawrence Levy was hired by Steve Jobs as chief financial officer and member of the Office of the President of Pixar Animation Studios in 1994. He guided Pixar's transformation from a money-losing graphics company into a multibillion-dollar entertainment studio. Originally from London, he now lives with his wife Hillary in Palo Alto, California.

Summary

The true story of how a seemingly down-and-out company made Steve Jobs an overnight billionaire

Report

'A fascinating tale of creative and business brilliance, and of a remarkable friendship.'
Sunday Times

Product details

• Authors: Lawrence Levy, Levy Lawrence, Serhii Plokhy
• Publisher: Oneworld
• Languages: English
• Product format: Paperback
• Released: 31.10.2017
• EAN: 9781786071866
• ISBN: 978-1-78607-186-6
• No. of pages: 259
• Dimensions: 129 mm x 197 mm x 20 mm
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Business and Management, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Management, COMPUTERS / Image Processing, Business & management, Films, cinema, Technology: general issues, Business innovation, Impact of science and technology on society, PERFORMING ARTS / Film / General, Computing and Information Technology, Animated films and animation, Animated Films, PERFORMING ARTS / Film / Direction & Production, Digital Animation, Television production: technical and background skills, COMPUTERS / Design, Graphics & Media / Video & Animation