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The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
List of contents
Research methods - research techniques - public relations and advertising - netnography - experiment - case analysis - discourse analysis - Delphi method - focus group research - survey - quantitative researches - grounded theory - fear appeal - online communities - crisis communication - political advertisement - social movement.
About the author
Bayram O¿uz Ayd¿n holds a PhD in Public Relations and Publicity from Selçuk University. His research interests include online communities, education in public relations, online reputation management and crisis management.
Emine ¿ahin is Assistant Professor at Gaziantep University. She holds a PhD in Public Relations and Publicity from Selçuk University. Her research focuses on advertising, interculturality, interpersonal communication and image management.
