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Today, 3PLs play a critical role in the supply chains of their customers. It is widely recognized as an extremely important aspect of the overall business strategy. This book, therefore, provides a new metric of success for the logistic marketing between China and South Korea. It comparatively analyses four aspects of logistics services industry between China and South Korea. According to the comparison, the analysis results focus mainly on the drivers, the development characteristics, the constraints and problems, development strategies. Finally, this study identifies the strengths and weaknesses faced by two nations and offer managerial implications for two nations'logistics services industries in an increasingly competitive environment. This study provides a theoretical foundation for academics and also practical guidelines for logistics services industry. The analysis should help shed some light on this new and exciting logistics environment, and should be especially useful to professionals in Logistics Communications and Marketing fields between China and South Korea.
About the author
Studied Architecture at Tianjin University (BE.) and Xi''an University of Architecture and Technology (MArch). Researched Built Environment at University of New South Wales (PhD). Professor of architecture, founder and director of the Sustainable Building and Environmental Research Institute at Northwestern Polytechnical University,China.
