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Virtual Reality (VR) exists for 5 decades but these coming years seem to be sensational. Now when VR is accessible to everyone, the related industries and tech magazines predict this technology to enter our homes. VR popularisation by Google Cardboard (or Samsung Gear) combined with the commercialization of VR consumer cameras enabling you to create your own 360 degree videos might mark the beginning of a new era. VR landscape is so colourful varying from gaming apps to phobias treatment. To understand better VR market we propose you a map of the different VR technologies (software, headsets, platforms, cameras, controllers, etc.). By this case study we try to bring you a taste of VR power which makes every subject so entertaining. The result of this enriched vision is what we call "empathy". This emotional intelligence is created by mirror neurons - powerful system of our brain. The feeling of presence made by neurosciences is so strong and full that VR may have the considerable impact on the individual and entire society life very soon.
About the author
Estou atualmente a terminar o meu mestrado na Faculdade de Marketing e Comunicação Global do Instituto ISCOM em Paris. Durante os meus estudos, escrevi a minha tese sobre a Realidade Virtual com o objetivo de popularizar esta grande tendência. Ao mesmo tempo, trabalho num CDMO farmacêutico. A minha principal responsabilidade é a criação de uma estratégia de comunicação global.
