Design for Business - Volume 3

This collection continues the successful Design for Business series, gathering work by scholars, researchers and professionals that aim to raise awareness of design as a strategic business resource by consolidating it with other divergent, yet highly influential fields. Volume 3 covers such topics as the branding of a nation, care for the ageing, public transportation, airports, workplace interiors, manufacturing, economic competitiveness and public funding for new product development. First presented at the Design for Business research conference in Melbourne, Australia, the contributions assembled here will together keep pushing the interaction of design and business forward in productive, innovative ways.

About the author

Gjoko Muratovski is an award-winning designer, researcher and innovation consultant working with a wide range of universities, Fortune 500 companies, NGOs and various governments from around the world. Throughout his career he has held numerous leadership and high-profile appointments at various academic and professional institutions. He also served as a member of various thought-leading organizations such as the Forbes Councils, Stanford Institute for Innovation in Developing Economies, Oxford Digital Leaders Network and the Yale Higher Education Leadership Summit. By combining design thinking, social sciences, and cultural theory with lean business principles and evidence-based research, he helps organizations become human-centric, more efficient and future-proofed.

Contact: Deakin University, Digital Futures Hub, 221 Burwood Highway, Burwood, Victoria 3125, Australia.

Product details

• Authors: Gjoko Muratovski, Gjoko Muratovski
• Assisted by: Doctor Gjoko (University of Cincinnati) Muratovski (Editor), Gjoko Muratovski (Editor), Gjoko Doctor Muratovski (Editor)
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 15.01.2016
• EAN: 9781783205431
• ISBN: 978-1-78320-543-1
• Dimensions: 229 mm x 229 mm x 16 mm
• Weight: 562 g
• Series: IB - Design for Business; IB - Design for Business
• Subjects: Humanities, art, music > Art > Interior design, design; Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, DESIGN / Graphic Arts / Commercial & Corporate, Industrial / commercial art & design, Sales & marketing, Sales and marketing, Design, Industrial and commercial arts, illustration