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Informationen zum Autor Adam W. Tyma is associate professor of critical media studies and graduate program chair in the School of Communication at the University of Nebraska Omaha. Klappentext The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture. Zusammenfassung The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business! gender! community-building! branding! and culture. Inhaltsverzeichnis ContentsAcknowledgmentsIntroduction: What, exactly, is "Beer Culture"?Adam W. TymaChapter 1Fermenting Community: Homebrewing as Community BuildingMichelle CalkaChapter 2Does Craft Beer Culture Have a Place for Women?: A Co-Cultural AutoethnographyJennifer C. DunnChapter 3Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's RevivalCharley ReedChapter 4Social Media Suds: Blogging Beer to Stay Sharp in the ClassroomRobert Andrew DunnChapter 5Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft BreweriesEmory S. Daniel, Jr.Chapter 6 "What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries."Travis R. BellConclusion: One starting point of many ...Adam W. TymaBibliographyAbout the Contributors
